Hugo Fonce, born in Querétaro and raised in León, México, comes from a Chinese-Mexican family.

UNMARKED was created with a single goal in mind: to craft a contemporary shoe that embodies the importance of heritage and leaves a lasting impression.

Hugo found the answer in the past. He mastered the art of making shoes like the 1869 invention by Charles Goodyear, infused with the passion and heritage of Mexican shoemaking.

For 10 years, he has been perfecting this process, adding new materials, and combining techniques, resulting in pairs that resembles their predecessors and makes people rethink heritage.